Have you been wondering about how to sell on the internet? In this series so far, we have been looking at how to sell on the internet successfully. In our first part in this series, we discussed various reasons that cause companies to not use the internet for their advantage, and why these reasons should not stop you from getting a website for your company. In the last two articles, we discussed how to get a website and what to put on your website.
In this article, we are going to discuss how to get people to visit your website. Firstly, we will discuss where to promote your website, then we will address what to promote.
Local stores get people in their stores by advertising in the newspaper, on the radio and with brochures mailed to your home. I also recommend advertising your website using the same advertising mediums – particularly if your business is a local-based business.
The internet also could be a major source of new customers for your company. One of the main ways to get customers from the internet is through people finding you on Google and Yahoo (known as search engines). Depending on what you sell, there could be hundreds or even thousands of people searching for your products or services every month using Google and Yahoo.
If you have a website, you need to make sure it is listed on the first few pages of these search engines because most people don’t look past the first three pages.
Test your website by searching for your product or service (not your company name). Is your website listed on the first few pages? If not, you need to get someone to modify your website so that it does.
You can also pay to advertise your website on Google and Yahoo. This way, your website will be shown in the “Sponsored Links” if people search for your product or service.
There are many other places on the internet that you can promote your website. These include advertising on websites of newspapers and other websites where your customers would visit.
So now that we have discussed where to promote your website, let us turn our attention to the subject of what to promote.
Think about your customers. What do they want, or what do you have to offer that they would love to have – especially things that you can give for free? You will certainly get a better result if you promote things that offer exceptional value rather than just promoting your company, products and services. For example, if your business was a veterinary clinic, you could promote a free guide on taking care of your pet. You could also promote free coupons if they go to your website.
Apart from the direct response you get from this promotion, you will get an additional benefit. People will find out about it and start telling others to go to your website to also get a copy. This is known as viral marketing, and it can be extremely powerful in getting people to your website.
In my next article, I am going to cover selling on EBay. Do you have excess stock that has not been selling? If so, EBay may be a way for you to sell it quickly.